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2% of every Steelhead purchase benefits the Pacific Salmon Foundation (PSF).

A Beer with a Purpose

2% of every Steelhead purchase benefits the Pacific Salmon Foundation (PSF).

Steelhead Lager embodies the essence of British Columbia, brewed with a commitment to preserving the province’s natural heritage. As a BC-based beer, Steelhead is dedicated not only to crafting a high-quality, refreshing lager but also to making a meaningful impact on local conservation efforts. That’s why 2% of every purchase of Steelhead Lager is donated to the Pacific Salmon Foundation (PSF), a leading organization in the protection and restoration of aquatic ecosystems that steelhead and Pacific salmon depend on. 

The steelhead trout, an iconic species in BC, holds deep cultural, ecological, and economic significance. However, in recent years, many steelhead populations have faced alarming declines due to habitat loss, fisheries interceptions, and environmental changes. PSF’s 2024 Snapshot Report highlights the critical state of these populations, with several identified as being at risk of extinction. The foundation’s work focuses on leading research and restoring habitat for the benefit of steelhead and salmon, ensuring these species continue to thrive in BC’s rivers and streams.

 

By contributing a portion of every lager sale, Steelhead supports vital initiatives such as habitat restoration, scientific research, and public education. This partnership is not just about protecting these fish—it’s about preserving a way of life that has been integral to BC’s identity for generations.

 

Each product purchased helps fund projects that restore habitats, improve water quality, and ensure that steelhead and salmon can continue to play their crucial roles in BC’s ecosystems.

 

By choosing Steelhead Lager, you’re not only enjoying a high-quality BC brew but also supporting the preservation of one of the province’s iconic species. Whether you’re enjoying a can after a day of hiking, fishing, or simply relaxing in nature, Steelhead Lager delivers a refreshing taste that resonates with the spirit of BC. It’s not just a beer—it’s a celebration of the province’s natural beauty and a pledge to protect it for future generations.

All About Steelhead

Steelhead are genetically identical to rainbow trout. However, they are anadromous like Pacific salmon, meaning they migrate to the ocean and return to freshwater to spawn. Yet unlike salmon, some steelhead can spawn multiple times.

 

Learn more about the status of Steelhead in BC.

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